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Football Federation Australia - World Cup Bid 2018: Come Play

Advertising Agency: STW Group, St Leonards, New South Wales, Australia
Executive Creative Director: Neil Lawrence
Senior Art Director: Adam Whitehead
Head of Broadcast: George Saada
Senior Agency Producer: Claire Davidson
Production Company: Zoom Film & Television, Brisbane, Queensland, Australia
Director: Mark Toia
Producer: Keri Grant
D.O.P: Mark Toia
Post Production Company: Cutting Edge Sydney, New South Wales, Australia
Editer: Drew Thompson
Music: Song Zu
Aired: June 2009

32 comments

Guest's picture
Guest

这种创意早都用烂了,看来Australia太不具备创新精神了。捡别人用过的烂苹果,还想申办2018?
没资格

Guest's picture
Guest

Yeah nice work STW....a concepts that's been done about 1,000,000 times already, and 1,000,000 times better.

hero china's picture
hero china
99 pencils

good~~

Guest's picture
Guest

Standard execution for a standard proposition. Nicely shot.

Guest's picture
Guest

This is a super ad! I liked it (okay, because maybe I'm an Aussie)... I really like the CGI in the end - and how it was made... FFA does put out some nice ads like the new A-league ad.

Guest's picture
Guest

hahah the dude at the desk is the ACTUAL aussie prime minister.

and nyzz, thats a bit of a tenuous link. It more: http://www.youtube.com/watch?v=YO8Ji80_qXc

everartz's picture
everartz
7611 pencils

such a prolonged TVc that was seen before, i remember the same idea other tvs "dubai tv" but i dont have the link for that, but im pretty sure that its not their fresh idea thou...

| Everartz |

CurryJ's picture
CurryJ
955 pencils

I thought it was absolutely beautiful...perhaps because I haven't watched any others like it but beautiful, nevertheless

================================================
I think; therefore I am

Guest's picture
Guest

This would have been okay if it was 45 sec long. It would have actually been good if it had some sort of funny punch line at the end. For example, the ball gets kicked to brazil and hundreds of people clamor for the ball...or it gets kicked to the US and none of us have any idea what to do with the thing. Otherwise its just long, boring and really, really cheesy.

shahidali's picture
shahidali
4071 pencils

the length of the ad challenged my patience. however, the cut version can select or pick excellent frames which r available in this piece. needs a good editor.

shahid

Guest's picture
Guest

mind blowing

tirthomitro's picture
tirthomitro
2752 pencils

true.
lacks good editing skills.
as some scenes are just brilliant in comparison to others.
and the route has been taken by NIKE so much that ...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

harry kewell is best

Grace Bastien's picture
Grace Bastien

Not very original... reminiscent of the "Kick it to me" campaign among others.
Not very emotive either.... we are talking sport here!
It's about winning and passion and sacrifice, blood, sweat and tears...

But at the end of the day, it did show off some pretty Australian landmarks and scenery.
The PM in the picture was a nice touch... gives the campaign some credibility.
Implies that the sport has the whole countries support.

Guest's picture
Guest

Shaolin Soccer?

adriandmoch.ovh.org

Guest's picture
Guest

this is old idea

hidearshake's picture
hidearshake
132 pencils

Tourism ad.

Dr_Mudler's picture
Dr_Mudler
171 pencils

Yes, I agree with that.

-The Color of Life Depends on You-

Guest's picture
Guest

Why is everyone in Australia who doesn't drive a semi truck a parkour ninja?

Guest's picture
Guest

Hahaha! I thought the same thing! I think the truck driver was funny.

Despite several previous similar ads, it was still very well shot, and it does show credibility with the prime minister being on there. Just because it's been done doesn't mean it's bad.

alexander_bickov's picture
alexander_bickov
3279 pencils

Eh. so old and long idea

ricklongo's picture
ricklongo
1244 pencils

Old idea, yes. But as a football fan, I got the shivers in the end.

It's important to see creativity not as the goal of our profession, but rather as one of several means to achieve the goal. This is a very effective spot to its target, with spotless production and visually beautiful, even if it's not teeming with creativity.

kibongo's picture
kibongo
116 pencils

Well yes it was done before, but anyway nice commercial for a football fan. I enjoy it watching until the end because of the nice images of Australia, indeed a very beautiful country. I would like to go there and enjoy the world cup. Well done!

Temple's picture
Temple
10138 pencils

Ok, there are about 2 hours of footage of balls being kicked in numerous ways in numerous commercials, so this is nothing new. However, hats off to the excellent production values.

Guest's picture
Guest

good

billdakelski's picture
billdakelski
17 pencils

Yawn, I had to fast forward this one

Dr_Mudler's picture
Dr_Mudler
171 pencils

This is such a common ad these days. Bored.

-The Color of Life Depends on You-

Eleni1004's picture
Eleni1004
20 pencils

Well, I liked the kangaroo :-)

xam's picture
xam
51 pencils

too old

Guest's picture
Guest

but I like it, people who live in here would have a deeper feeling!

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