00:00
NewerOlder

Fonction Cinema: The bike

Advertising Agency: M&C SAATCHI, Geneva, Switzerland
Creative Director / Copywriter: Olivier Girard
Art Director: Julien de Preux
Director: Olivier PIctet
Aired: April 2009

Related videos by Shutterstock

12 comments

control C's picture
control C
108 pencils

bo ring my as s o f f

TRICKY's picture
TRICKY
3950 pencils

......first scene is in the cafe bistrot where you discover your one night stand woman is pregnant you have nothing to say

scene two: you go and sit in the park thinking what kind of shit you put yourself into
scene three: you try to ride your bike back home but you discover you 're too waisted

very poetic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

WASTED.....To discover your TOO wasted!!!!

Secondly "you discover your one night stand WOMAN is pregnant" Why Can Men get pregnant now too?

Only be a critic when what you write, is worth reading!!!

My god what's happening to the English language!

But anyway besides that, it was nice to see the piss being taken out of poetry, sort of saying: the way it happens in the movies doesn't seem to happen to you all the same.

TRICKY's picture
TRICKY
3950 pencils

oops my Angrish teacher miss "Mac guest" is in the house again

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

gonzohj's picture
gonzohj
103 pencils

Does anyone know the credits for the music in this ad?

"We are all ignorants, but we don't all ignore the same things..."

derya's picture
derya
302 pencils

Its very simple and good.

Guest's picture
Guest

explain the idea please.

Guest's picture
Guest

swiss cinema is known for being boring and not so good.
Its 2nd degree ironic and humoritstic thats it :)

fonction cinema is a swiss independent associations who helps the filmakers to do movies, promote them etc.

Guest's picture
Guest

I get it, I get it...
it's really deep.

in swiss cinema everybody is contemplating so much that the only end result is pigeon-shit, everybody is in quarrel or totally drunk (sorry, WASTED).

and there's independent asociation that'll sort things out.

told you it's deep, insider's stuff.

miko1aj's picture
miko1aj
3098 pencils

Excellent campaign. It made me laugh. I love this kind of approach.

Guest's picture
Guest

i think it would be better if the man rides the bike up to the sky.

bkjlee's picture
bkjlee
431 pencils

i think its selling the composer more than the visual.

Log in or register to post comments