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The day

Agency: 
Published/Aired: 
November 2010
Description: 
Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Director: Jean-Yves Lemoigne
Account manager: Grégoire Weil
Production company: Wanda
Sound design: The

Comments (8)

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Highest Rated

Sam405d's picture
Sam405d
Activity Score 2

Nice idea.

morse's picture
morse
Activity Score 17364

Speechless. Really well done.

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CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

effective

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah it's good, but I find the prints better, they're more relevant to the payoff.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Untrue: the prints don't show the participaton. This does, making it, if anything, more relevant to the payoff.

AlfredoGil's picture
AlfredoGil
Activity Score 133

Jarring. I wish the hotline number was up for 2 seconds longer though.

ZZbottom's picture
ZZbottom
Activity Score 111

it is not as clear to me as the print campaign

zzbottom

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

Actually, I think the print and the video go superbly well together. The print gives you one angle, the video gives you another; markers of a truly effective campaign.

Sam405d's picture
Sam405d
Activity Score 2

Nice idea.

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