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Tennis instructor

Agency: 
Published/Aired: 
May 2011
Description: 

Film advertisment created by JWT, Italy for Fitosonno, within the category: Pharmaceutical.

Advertising Agency: JWT Milan, Italy
Art directors: Flavio Mainoli, Cristiana Boccassini
Copywriters: Paolo Cesano, Bruno Bertelli
Director: Veronica Mengoli
DOP: Max Gatti
Producer: Alain Sanyas
Production Company: Diaviva

Comments (10)

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Highest Rated

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I like it and the confusion makes it even more intriguing in this case. There are many ways of reading it, but all of them suit the product, so it's OK for me.

Phillhb's picture
Phillhb
Activity Score 258

Your tennis coach is a problem? Maybe im too young for this advert

morse's picture
morse
Activity Score 17775

Yes, if he's sleeping with your wife. ;)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture
Wordnerd
Activity Score 6692

i think his wife has a crush on her tenniscoach. but he is sleeping well anyway.

if this is supposed to be symbolic it's not very clever executed. it's so literal you might understand it literally: his wife has an affair right next to him - which makes him a total wimp.

also not a good punchline. "you can't eliminate your problems"? why not?

atb2005's picture
atb2005
Activity Score 13557

The husband has a problem with his wife having an affair with the tennis coach. Alternatively, it could be interpreted as the wife having a problem and the problem is cheating on her husband with the tennis guy. I agree thought that it's confusing.

kleenex's picture
kleenex
Activity Score 47563

different, but still sucks...

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I like it and the confusion makes it even more intriguing in this case. There are many ways of reading it, but all of them suit the product, so it's OK for me.

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203

Confusa!

Glut's picture
Glut
Activity Score 3935

different approach! nice

CriticalVoice's picture
CriticalVoice
Activity Score 165

I would have liked it better if the husband had an affair with a female tennis instructor and his wife needed sleep.

velle's picture
velle
Activity Score 1550

good one.

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