00:00
NewerOlder

FirstEnergy: Yoga

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Dave Damman
Group Creative Director: Brock Davis
Copywriter: Nick Nelson
Art Director: Noah Carlstrom
Copywriter: Nick Nelson
Executive Producer: Joe Grundhoefer, Brynn Hausmann, Lisa Keljik
Production House: Babble On
Director: Harold Zwart
Audio Engineer: Andre' Bergeron

Published: 
December 2011

7 comments

kleenex's picture
kleenex
41140 pencils

I not feeling these ads at all.

stickynotes's picture
stickynotes
1094 pencils

I like this one. the rest is really bad.
but the approach is sort of interesting: we only need 8sec to explain how our product helps you and the rest of the media budget
and tv seocnds we just keep the camera rolling. if that was the intention..

Hadrons's picture
Hadrons
5985 pencils

but they are wasting energy time & money with this concept... - makes you doubt their abilities & performance.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I guess one of the main issues getting people to switch their bill provider is the simple fact of those people getting their finger out and actually doing it -- I guess many won't switch even when they know there's a saving to be made. So it would seem a good idea to highlight the quickness and simplicity of switching. Outside of any judgment on 'will it make people switch', I like the idea in these spots; but I'm not sure the idea comes across clearly / blatantly enough...?

Gime's picture
Gime
31 pencils

I know she's supposed to talk very fast, but I nedded headphones to get the message

OldBrown's picture
OldBrown
16 pencils

I've never seen TV spots like these. Someone has guts.

Bill Boredom's picture
Bill Boredom
12 pencils

Canes

Log in or register to post comments