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FirstBank: Super Bowl

Advertising Agency: TDA_Boulder, Boulder, USA
Associate Creative Director / Art Director: Matt Leavitt
Associate Creative Director / Copywriter: Jeremy Seibold
Agency Producer: Susan Fisher
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Production Company: HSI, Los Angeles
Director: Ryan Ebner
D.P.: Scott Buttfield
Executive Producer: Michael McQuhae
Line Producer: John Winter
Editorial / Post: Cosmo Street
Editor: Katz
Color Correct: Company 3
Telecine Operator: Stefan Sonnenfeld
Sound Design: Lime Studios
Engineer: Dave Wagg
VFX: The Brickyard, Santa Monica
Online Editor: Patrick Pulatian

12 comments

gadgets's picture
gadgets
1063 pencils

so, so. 5/10

gadgets's picture
gadgets
1063 pencils

and one more thing: even Kids don't trust banks

stevel's picture
stevel
423 pencils

kids don't trust banks? what does that have to do with anything?

Hadrons's picture
Hadrons
5743 pencils

Maybe she took it literally, like first step, first shoe, first kiss etc, etc, etc.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture
Temple
9834 pencils

I disagree gadgets. Given the Superbowl frame of mind (which is not really advertising as we know it, but more like a freak circus of exhibition commercials) this is hilarious.

gadgets's picture
gadgets
1063 pencils

Temple I agree that the commercial is hilarious but I have a short quiz for you.
Your bank should be:
1. A Bank You Can Trust
2. A Funny Bank

kleenex's picture
kleenex
27722 pencils

I agree with Temple on this.

Hadrons's picture
Hadrons
5743 pencils

Great service!!! lol
I'm with Temple re hilarious.

A Bank with tinkle sensitivity. :-))

p.s. & memorable

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
1066 pencils

they spend 1000 of dollars for this?
if they'd really care for their customers they could spend that money more wisely.

they took a lie and created an ad around it for the Super Bowl. there is no service for a customer, since everybody is going to sit and watch if anything else is going to happen.
the only benefit is that for the bank. everybody is going to talk about it. about the ad.

but thats advertising i guess.

andylefty's picture
andylefty
4533 pencils

I see the point made above that people are going to stay and watch.

However the idea is funny.

celini's picture
celini
90 pencils

Una buena idea. Sencilla y original.

LoF's picture
LoF
4 pencils

Idea was good, the problem is "decoding". Say and communicate are two big different things. He is "talking" about service but I´m not sure "he" is communicating great service. I wont be happy to be served by him. I get the point but his performing does not engage.

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