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First for Women Car Insurance: Roadtrip

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Your rating: None Average: 10 (7 votes)
Advertising Agency: Black River Football Club, South Africa Creative Director: Ahmed Tilly Art director: Nicole Cohen Copywriter: Spike Kunene

13 Comments

AdDavid's picture 406 pencils

Amazing!

ivan's picture

Great to see such a bold ad for an insurance company.

g2cool's picture 42 pencils

Great ad

Guest's picture

Black River Football Club? Who are these guys? Cool ad!

Vibecommotion's picture 44 pencils

COol! hahahaha funny crap!

subhashkumarc's picture 4 pencils

great. Black River Football Club have balls.

get_tune_with_me's picture 66 pencils

Yeah I liked it too...but i think they have taken the idea from the movie "deer hunter" where
Robert de nero and his friends stops at a place and a guy gets out to take a leak...when he tries to
get into the car...the car moves....the guy moves forward and again tries to get into the car....the car moves...I don't know whether the idea creator of this ad has this movie in mind or not....!! but i should say good linking to an insurance ad......

Ashindwe's picture 10 pencils

Ive seen the ad on Telly, very creative and it communicates so well.

shane lee's picture

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they give you the best rates from lots of local providers

Guest's picture

Thanks for theappropriate post. I really find it very significant.it isrelief for me . I would now go on this blog every so oftenday!

Davve's picture 2 pencils

That's a bold add indeed, I knew the the auto insurance company targets women in this campaign but I didn't expect to see such a direct approach. They are obviously full of confidence since they afford to select their customers. Now I am curious to compare the Compare auto insurance quote of the women with that of men and see the result. Something tells me that the quotes for women are slightly higher.

ARA's picture 12 pencils
ohuoiuhoi's picture 26 pencils
10

That's a bold add indeed, I knew the the auto insurance company targets women in this campaign but I didn't expect to see such a direct approach. They are obviously full of confidence since they afford to select their customers. Now I am curious to compare the auto insurance quotes of the women with that of men and see the result. Something tells me that the quotes for women are slightly higher.

- Jim
http://www.4autoinsurancequote.org

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