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First Calgary Financial: Swordsman

Members are part of everything we do. Even our ads.

Advertising Agency: MacLaren McCann Vancouver, Canada
Creative Director: Hagan Ainsworth
Art Director: Mark Mizgala
Copywriter: Hagan Ainsworth
Directors: Kenan Moran, Wilfred Park
Editor: Ryan Hunt / School
Titles: Common Ground
Audio: Silent Joe
Aired: January 2011

10 comments

bquittenton's picture
bquittenton
22 pencils

Those melons looked dangerous, good thing he came prepared.

Nude Copy's picture
Nude Copy
1058 pencils

what should i say. the concept is not that great yet executed in various style..old wine in new bottle

mdb1974's picture
mdb1974
411 pencils

These are terrible. And I LOVE THEM!.

CrackerJackWorks's picture
CrackerJackWorks
13519 pencils

Good stuff for a tough category.

CuriousPencil's picture
CuriousPencil
4227 pencils

Anyone else having trouble with a shirt that says 'Member'? Maybe it's the fact it's slang for penis that worries me, or the fact that banks round my way have customers, not fanclubs, or the fact in some of the vids all you can see most of the time is 'member' and not the client name. That said, it's a cute series that does get across the fact there are a lot of 'normal people' out there...

gwheeler's picture
gwheeler
49 pencils

Not sure I'm buying any such thing as a bank that really gets and cares that people are individuals. But if that's what this client wants to say… that's what they got. Definitely gets through the clutter of other bank advertising, but I dunno… is there research saying people are ready for 'kooky' banks? Don't people want to know there bank is like a grown-up instead of a nutty role-playing trickster?

Still—I like it. Maybe it is the right thing for a bank to say right now.

CuriousPencil's picture
CuriousPencil
4227 pencils

Just caught the addition of 'member owned' in one of the other ads. That kind of makes a difference to the sanity of the series. It's not in this one - an oversight?

adchick1's picture
adchick1
6 pencils

Really. Based on these ads, I wouldn't trust ATB with a penny of my hard-earned cash. They're a bunch of loonies!

DabeedBanderas's picture
DabeedBanderas
12 pencils

These are all good but this is probably my favorite, nosing out dolphin girl by a umm beak?

themadcopywriter's picture
themadcopywriter
43 pencils

Clever! Credit unions are member-owned, so they used members. Wish I'd thought of it.

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