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Fifth Third Bank: Bengals checking account, Jersey

Cincinnati Bengals fans can show their pride in a lot of ways: body paint, orange wigs, foam fingers and, now, a checking account. To get people to sign up and join the team, we created a campaign that showed the crazy pride Bengals fans feel. It included TV, print, online, out-of-home, radio and in-stadium pieces. Early results are a touchdown, with account openings exceeding expectation.

Advertising Agency: Olson, USA

3 comments

keithstoeckeler's picture
keithstoeckeler
425 pencils

I find this hilarious. Just one of those commercials you can't explain but laugh at every time.

HappyHour's picture
HappyHour
2387 pencils

yep. fucking nailed it with this one. kill the dancing grandma. the ad i mean.

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