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Fiat: Hero Hug

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas
Art Director: Rafa Oliveira
Accounts: Pablo Arteaga, Cintia Mourao, Daniela Ferreira, Mirelly Rosa

Published: 
May 2013

7 comments

Meredith Singh's picture
Meredith Singh
399 pencils

Cute. Also, it's impressive that they co-ordinated the co-sponsorship.

kleenex's picture
kleenex
39639 pencils

I want one for my car...

talkingisfree's picture
talkingisfree
2706 pencils

Another simple great idea to change behavior. It reminds me of the band aid app from JWT NY.

certaintly's picture
certaintly
3994 pencils

smart

learningcurve's picture
learningcurve
183 pencils

Great idea.

sonufrommars's picture
sonufrommars
61 pencils

toooo good i like so much good idea

abake's picture
abake
1264 pencils

Brilliant!

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