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Fiat 500 Diesel: Pee

Advertising Agency: Independent Ideas, Turin/Milan, Italy
Creative Director: Marco Rubiola
Art Director: Fabio Ferri
Photographer: Dario Ghezzi
Director: Bruno Miotto
Production Company: Indiana Production Company, Italy
Producer: Silvia Lo Cascio
Published: October 2010

12 comments

Guest's picture
Guest

Be Stupid - is it a Diesel also?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

That's a weird car ad ;p but well, does associate Fiat with fun. I'm not entirely sure if it's in a good way. Don't know how many people will understand the "somebody wrote your wall" Facebook link.

HappyHour's picture
HappyHour
2385 pencils

500,000,000

Cesar Hector's picture
Cesar Hector
217 pencils

I'm a facebook user anf didn't get it right away. Agree, it's not easy to get, at least not inmediatly for all. Even tohugh I like the campaign, for it's quite fun (not as much as the car), I think none if the ads could work on it's own (but I guess that's the whole idea of a campaign). This specific ad doesn't really work for me, and I'm a car fan, I hope they have done this based on the idea of Diesel's "be stupid". Have to say I'm laughing anyway and love the FIAT 500 since quite a long.

Guest's picture
Guest

Be stupid?

Guest's picture
Guest

only about 500 milion, jackmancer.

sirvan's picture
sirvan
29870 pencils

No

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I like it!

Hiperion's picture
Hiperion
3138 pencils

Be stupid is not the same be silly.

morse's picture
morse
16480 pencils

Funny anti-establishment or fashion ad. Does the job.

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Guest's picture
Guest

superb!

Guest's picture
Guest

this is funny!

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