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Fiat 500 Diesel: 625 friends

Advertising Agency: Independent Ideas, Turin/Milan, Italy
Creative Director: Marco Rubiola
Art Director: Fabio Ferri
Photographer: Dario Ghezzi
Director: Bruno Miotto
Production Company: Indiana Production Company, Italy
Producer: Silvia Lo Cascio
Published: October 2010

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10 comments

Booya13's picture
Booya13
25 pencils

And why should i buy this car?

Jihocech's picture
Jihocech
20 pencils

cool way how to turn disadvantage to the positive thing by using funny execution, i like it

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hmm, I liked the happy execution but as Booya said, why should I buy this car?

Cesar Hector's picture
Cesar Hector
217 pencils

I think we can't always be thinking just of USP, we have to go all the way though. I love this ad because not only approaches a disadvantage (size of the car) in a funny positive way, but because, almost unconsciously, demonstrates the Diesel's pants functionality by using a simple insight and a smart copy. It's quite hard to work with two brands in one ad, but they managed to make it work an enjoyable.

Guest's picture
Guest

One of the best cars campaign I've ever seen so far!!!

Guest's picture
Guest

love it!

Guest's picture
Guest

this is great!

Guest's picture
Guest

Great execution!

Guest's picture
Guest

BE STUPID!

Beamen's picture
Beamen
227 pencils

Nice one! Youngs'll understand!

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