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Fiat 500: Design

To launch the new Fiat Cinquecento 2014 Leo Burnett Tailor Made has created a campaign that highlights the Italian car design. In a fun and unusual way, the film shows that the design of Fiat Cinquecento 2014 can transform anything into beautiful and cool things

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Alessandro Bernardo, Vinicius Stanzione
Art Director: Alessandro Bernardo
Copywriter: Vinicius Stanzione

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1 comment

Temple's picture
Temple
9621 pencils

A design-lending car is a nice idea. Could have used a better storyline.

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