Fevicol: Moustache
The Ultimate adhesive since 1959
Advertising Agency: Ogilvy and Mather, India
Creative Directors: Piyush Pandey, Abhijit Avasthi, Rajiv Rao
Art Directors: Sameer Sojwal, Ganesh Nayak
Copywriters: Amitabh Agnihotri, Suyash Khabya
Servicing Team: Vivek Verma,Pratik Mehta, Ramanathan Sridhar, Bindya Talluri
Media: Mediaedge:cia
Director: Prasoon Pandey
Production House: Corcoise Films
Music Director: Dhruv Ghanekar
Aired: November 2009

19 Comments
he he he he funny....but should have shown her kid with moustache...... beautiful song.
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I believe her reincarnation with the mustache is funnier. :)
here is something something strikingly similar from India. done a few years ago:
http://www.youtube.com/watch?v=Qrq56k4qtzQ
I dont think so, the ideas are completely different.
True. This one is in reverse. And only a genius can come up with something so original. Kudos to the Ogilvy team. Please keep it up. There are so many good commercials in the world that you can tweak a bit and call it 'different'.
I hear Nike is doing something great, globally! We can do some 'jugaad' on that, right?
They have done it yet again!
This one is tribute to Piyush Pandey by Ogilvy.
cool tvc but nothing great. well executed keeping in mind the concept. the new born with moustache a bit too far-fetched. my personal views - strictly.
creeps me out
Quite really.
Music is good but...the mustache pasted with fevicol will be removed from the face with the water...it's a totally mismatch exaggeration...what do u think guys?
No I don't think so. Especially because Fevicol ads always had a taste of exaggeration. This alleged exaggeration actually makes the ad more funny. Just check their other ads(If you haven't seen already)
the same idea of these
http://www.youtube.com/watch?v=UPeRfZo0QZI&feature=related
not the same idea, the same concept
http://www.youtube.com/watch?v=UPeRfZo0QZI&feature=related
Wow!!! Pandey Saheb & team, majja aa gaya.
this is nonsense.
Either New or Old. Hilarious enough...... Great Ad!!!
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
SUPERB! hats off to the Ogilvy team. wish i was a part of it too :)
very funny
very good work. The message 'sticking mean fevicol ' communicated bang on after a long time after the bus tvc. Other work I find too far stretched though entertaining.
a1966c