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How a Beer That Doesn't Exist Fooled Cannes

Agency: 
Published/Aired: 
June 2011
Description: 
Advertising Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Directors: Thiago Grossi, Ronaldo Tavares, Maso Heck
Copywriters: Raphael Quatrocci, Fernando Campos, Leo Avila, Caio Lekecinskas
Agency Producers: Thieny Prates, Regina Knapp
Production: Corporação Fantástica
Director: Marlon Klug
Audio Producer: Play It Again

Comments (10)

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Highest Rated

mayfourth's picture
mayfourth
Activity Score 8

What a Brilliant!

Pseudozombie's picture
Pseudozombie
Activity Score 46

WOW! Wow! WOW!

WaZoo's picture
WaZoo
Activity Score 197

Must have been hillarious during screening ;D

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

buenapublicidad's picture
buenapublicidad
Activity Score 21

amazing!

ad shark's picture
ad shark
Activity Score 186

Great media idea.
Couldn't think of a more direct way to get to the brazilians in Cannes.
9/10

gadgets's picture
gadgets
Activity Score 1063

WOW! Just wow! It was amazing laser targeted message!

adman85's picture
adman85
Activity Score 23

Media GP?

stickynotes's picture
stickynotes
Activity Score 1094

nice case using one cannes to built up for the other and probably win in '12.
good job!

timesashes's picture
timesashes
Activity Score 77

didn't pay full attention the first time.....had to watch it twice. this is so fkin great!

somecopywriter's picture
somecopywriter
Activity Score 1113

Brilliant! Freaking awesome idea, love it.

mayfourth's picture
mayfourth
Activity Score 8

What a Brilliant!

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