FEMA: Earthquake

Advertising Agency: Vidal Partnership, New York, USA
Executive Creative Directors: Paco Olavarrieta, Mauricio Galván
Creative Directors: Javier Fuentes, Alvaro Ramos
Art Directors / Copywriters: Javier Fuentes, Alvaro Ramos
Post-Production: The Mill, Perception NY, USA
Director: Fred Clapp
Aired: September 2010


Temple's picture
10932 pencils

When you turn a TV commercial into a print ad, the result is usually poor. But when you turn a print ad into a TV commercial the result is lame.

Guest's picture

Agree with when you're talking about 20 30 or even 60 sec TV formats, but a 10 sec tv ad it pretty damn close to a print ad, don't you think?
This ad is not trying to make a storytelling version of the Print ad.
This is a great format to air right before programs and is probably easier for a media to give you a 10 sec media space than a 30 or a 60.
When you look at the whole picture, it ain't so lame and actually makes a lot of sense.

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