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FedEx Express: Package Delivery

Shortlist at the Cannes Young Director's Award in 2009.

Produced / Directed: Cam McHarg
Copywriter: Cam McHarg
Cinematography: Mary Doyle
Editing: Christopher Harris
Sound: Ryan Knouf
Cast: Cam McHarg, Christian Anderson

22 comments

Cube's picture
Cube
458 pencils

overpromise but makes me :)

cef's picture
cef
547 pencils

nice idea really.

Guest's picture
Guest

Yeah, I can see how that falls in line with the FedEx brand personality...

Sushi lover's picture
Sushi lover
907 pencils

hahahaha, great idea and it's fresh

Dream needs to be big!

MK's picture
MK
4 pencils
Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I like that one better, cause it's positive.

mark3r's picture
mark3r
1953 pencils

aww you beat me to it haha... so sad.

:::MARK3R:::

Guest's picture
Guest

Do they also deliver drugs, pedofiles and stuff like that?

Guest's picture
Guest

Fun, simple and creative.

Guest's picture
Guest

That's what I'd call effective package delivery. Painful, but I laughed

Guest's picture
Guest

Love this!!!!!

Guest's picture
Guest

No! No! This is stolen from Korean DHL commercial!!! Bad!!! Shame on you...
http://www.youtube.com/watch?v=kquiJR3j_5w

silversurfer's picture
silversurfer
53 pencils

Is this a real ad? If so, it's a real mistake for FedEx. Unless they run it exclusively during wrestling and ultimate fighting shows. Kneeing someone in the balls isn't a difficult idea to come up with either. It's been done many times over. Sorry guys this is not good advertising I don't care how many awards you get for it.

Guest's picture
Guest

The funny thing is, I would become an instant, loyal FedEx costumer just because they had such a good sense of humor about themselves.
I think this spot would surprisingly effective.

Guest's picture
Guest

... and not just a costumer, but a customer as well! ;D

Guest's picture
Guest

I have to wonder about whoever would rate this commercial at one star.
It seems a little disingenuous, and possibly even personal in a strange way to me.
I laughed out loud at my desk!
I think it showed creativity and unconventional thinking, as well as being well-executed.
Well done!

Guest's picture
Guest

Humor is the key!
Well done!
Efficient.

Guest's picture
Guest

Love it!

Guest's picture
Guest

copy copy idea

krautland's picture
krautland
3216 pencils

cmaeron is a nice guy but he has the comedic timing of a michael bay.

cammcharg's picture
cammcharg
13 pencils

Hey, guys!
Love it or hate it, there truly is no better compliment in the world that I could ask for than to have people comment on my stuff, whether they rip on it, or praise it like it's the best thing ever.
I just couldn't be happier with the fact that people are talking about it. That's all I could ever ask for.
Virtually every comment left here has been nothing but helpful to me... and really funny sometimes, too! :D
Feel free to keep in touch.
Thanks, again!

Best,

Cam McHarg

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