April 2011

The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features, giving consumers the full brand experience: fun times and delicious tasting Fanta. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP!

Director: Paul Iannacchino, Jr.

Film advertisment created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Brazil
Executive Creative Directors: Aaron Griffiths, Anselmo Ramos
Creative Director: Eduardo Marques
Art Directors: Bruno Ribeiro, Eduardo Doss, Paulo Engler
Copywriters: Eduardo Marques, Rafael Donato, Rafael Campos
Executive Producer: Peter Bassett
Music Producer: Peter Gannon
Executive Group Director: Fergus Hay
Production Co: Definition 6
Executive Producer: Todd Morris
DP: Sean Donnelly
Editorial Company: Definition 6
Photographer / BTS Film: Brian Alberth
Director of Editorial / Senior Editor: Patrick Carpenter
Editor: Aaron Mackof
Assistant Editor: Dan Stephens
Post Producer: Lisa Miller
Music Company: Human, LLC
Sound Design Company: Definition 6
Sound Designer: Matthew Curry
Asst. Sound Designer: Ryan Cavanaugh
Asst. Sound Designer: Nicholas Debruyn
Sound Mix Company: Definition 6
Sound Design: Michael Barrett, Dan O'Sullivan
Sound Mixer: Michael Barrett, Dan O'Sullivan
Colorist: Sean Donnelly

Comments (12)

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Highest Rated

coreydegroot's picture
Activity Score 73

I really wish my school did this!

kleenex's picture
Activity Score 47545

Why can't more elevators be more like this one.

Reality Check's picture
Reality Check
Activity Score 2539

This is one fabulous ride.

edudoss's picture
Activity Score 5


CrackerJackFlash's picture
Activity Score 19502


clavelle's picture
Activity Score 54

Looks like fun! Every finals week could use a bit of that.

Mr. Green's picture
Mr. Green
Activity Score 114

I love to fart in elevators. And I love this idea.

Guile's picture
Activity Score 95

Ha! Very nice! Thou 7 ppl jumping inside an elevator really can't be safe =)

AdBuzzer's picture
Activity Score 1174

Looks very much like the "Happiness Machine" stunt by Coca-Cola - not very innovative, but still decent fun for the students ;-)

clavelle's picture
Activity Score 54

Well, isn't Fanta a Coca-Cola product?

iamthemob's picture
Activity Score 18

awesome ;) great work

dean viii's picture
dean viii
Activity Score 1686

eh. could be done for any soda. still don't buy that Fanta is good or fun.

coreydegroot's picture
Activity Score 73

I really wish my school did this!