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Fanta: Fanta World

This is a Global film for 48 countries, lauching the new flavor Fanta World.

Advertising Agency: Ogilvy São Paulo, Brazil
Creative Director: Zuza Tupinambá
Art Director: Érico Braga
Copywriter: Eduardo Bragança
Production Company: Lobo
Director: Matheus de Paula Santos
Published: September 2007

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7 comments

simone's picture
simone
187 pencils

TERRIBLE. I WONDER HOW COCA-COLA COMPANY APROVED IT. WEAK EXECUTION, POOR IDEIA, INVISIBLE CONCEPT.

gmint7's picture
gmint7
2685 pencils

:::J:::

moral/idea of story " you can piss off the whole nation, drink fanta!"

:::J:::

kgeiger's picture
kgeiger
7019 pencils

Nice animation.

pabloaotw's picture
pabloaotw
235 pencils

Yes. Definitely a global ad. For 48 countries. For all and for nobody.

scarfinati's picture
scarfinati
830 pencils

Looks really cool, but what hurts it is the black and white.

Color would help to understand the different cultures better.

Guest's picture
Guest

great work

way's picture
way

great work

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