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Fallsview Casino Resort: Energize

The feeling lives on

Advertising Agency: GJP Advertising and Design, Toronto, Canada
Creative Director: Lisa Greenberg
Art Director: Chris Duchaine
Copywriter: Ross Pryde
Director: Mark Gilbert
Production: Untitled
Editor: Rooster
Post Production: Track and Field
Aired: October 2009

3 comments

razorsharp creative's picture
razorsharp creative
186 pencils

Again. Too "on the nose". We "see" the energy emanating from the guy, so then why does he have to say it? Perhaps if others commented on the "glow" coming from his body. As he touched things (like the snack machine) they would react, but have someone else comment on him going to the casino. It just seems too direct. There's no room for the audience to fill in the blanks.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Phil Lestino's picture
Phil Lestino
1682 pencils

I wouldn't bet on this winning any awards.

Flurb's picture
Flurb
253 pencils

Seems a little close to a series of ads Rethink did for Playland a number of years ago using the line "The feeling lasts".

http://rethinkcommunications.com/our-work/archives/playland/2003/print...

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