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FairPoint Communications: Love Your Bundle Launch

Campaign Website: http://loveyourbundle.com

Advertising Agency: The VIA Group, Portland Maine, USA
Chief Creative Officer: Greg Smith
Creative Director: Teddy Stoecklein
Art Directors: Chris Avantaggio, Ross Fletcher
Copywriter: Amos Goss
Puppeteer: Tim Legasse
Production: Moxie Pictures
Director: Lena Beug
Editorial: The Cutting Room
Editors: Chuck Willis, Mike Douglas
Aired: November 2009

3 comments

atb2005's picture
atb2005
13567 pencils

This entire campaign is adorably cute; on par with Grey's baby for E*Trade.

Tommy G.'s picture
Tommy G.
897 pencils

I love that.

netei's picture
netei
215 pencils

great idea to transform the actual product into a "bundle" thing :) very emotional, fun and memorable!
the only thing that turns one off completely is the OFF part and poor Branding with all the copy, infos etc... thats really aaaurgrgh at the end.
idea: 8/10
execution: 7/10
= 7

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