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Don't Miss A Word

Agency: 
Published/Aired: 
May 2016
Description: 
Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Director: Richard Copping
Copywriters: Juggi Ramakrishnan, Dan Barrett
Producer: Ali Loveday
Animation: Imaginary Friends Studio
Sound: The Gunnery

Comments (10)

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Highest Rated

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

+1 to that, could have shot a specific letter. Adding on, a little draggy too

LeGrandOurs's picture
LeGrandOurs
Activity Score 21

Creatives and Call of duty…

Temple's picture
Temple
Activity Score 11337

Not appropriate for a pencil maker. And between us, crappy idea.

stickynotes's picture
stickynotes
Activity Score 1094

uff..... horrible! bad for the brand on so many levels...

morse's picture
morse
Activity Score 17364

Nice video but I don't see how this is good for the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43452

Sure is different.

andylefty's picture
andylefty
Activity Score 4535

You're using the word miss.

Miss in a different sense of the word however not relevant to the product.

It seems what you're saying is get every word but highlighters are about selection and the important words.

Wanky ad analysis over.

alausa's picture
alausa
Activity Score 1420

I agree, if the claim was 'don't miss the important words' and such were targeted, this will much more sense.

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

+1 to that, could have shot a specific letter. Adding on, a little draggy too

rolo85's picture
rolo85
Activity Score 42

30 seconds would have been enough for me.

hellboy's picture
hellboy
Activity Score 24

Funny... for 30 seconds.

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