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Faber-Castell: Don't Miss A Word

Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Director: Richard Copping
Copywriters: Juggi Ramakrishnan, Dan Barrett
Producer: Ali Loveday
Animation: Imaginary Friends Studio
Sound: The Gunnery
Published: 2012

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10 comments

LeGrandOurs's picture
LeGrandOurs
21 pencils

Creatives and Call of duty…

Temple's picture
Temple
9621 pencils

Not appropriate for a pencil maker. And between us, crappy idea.

stickynotes's picture
stickynotes
1058 pencils

uff..... horrible! bad for the brand on so many levels...

morse's picture
morse
15028 pencils

Nice video but I don't see how this is good for the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25530 pencils

Sure is different.

andylefty's picture
andylefty
4533 pencils

You're using the word miss.

Miss in a different sense of the word however not relevant to the product.

It seems what you're saying is get every word but highlighters are about selection and the important words.

Wanky ad analysis over.

alausa's picture
alausa
1414 pencils

I agree, if the claim was 'don't miss the important words' and such were targeted, this will much more sense.

JonnyyRamone's picture
JonnyyRamone
141 pencils

+1 to that, could have shot a specific letter. Adding on, a little draggy too

rolo85's picture
rolo85
42 pencils

30 seconds would have been enough for me.

hellboy's picture
hellboy
24 pencils

Funny... for 30 seconds.

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