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Extra Gum: Origami

Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Dan Fietsam
Managing Director: Jeff Adkins
Head of Integrated Production: Rowley Samuel
Group Creative Director: Rick Hamann
Associate Creative Director: Jimmy Dietzen
Junior Art Director: Erynn Mattera
Executive Producer: John Pratt
Integrated Producer: Vanessa Luhr
Client Service Director: Chris Reed
Sr. Account Director: Pete Ruest
Account Director: Brian Sisson
Planning Director: Elizabeth Brown
Production Company: Rattling Stick
Director: Pete Riski
Executive Producer: Jennifer Barrons
Producer: Kelly Spacey
Editorial: Cut & Run
Editor: Eve Ashwell
Assistant Editor: Dustin Zimmerman
Producer: Christie Price
Visual Effects: The Mill

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14 comments

morse's picture
morse
14994 pencils

Bravo, 10 stars from me!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexanderchw's picture
alexanderchw
6 pencils

The concept is great: "Give extra, get extra"

nicocumbre's picture
nicocumbre
53 pencils

beautiful story! clap clap!

advertising ninja's picture
advertising ninja
587 pencils

tony leung was making a crane for each guy he killed in john woo's Hardboiled from 1992... this story didn't touch me as much as i wished. nice insight tho, people make fun stuff from gum packs.

eins-eins-null's picture
eins-eins-null
867 pencils

didn't touch me, but seems to be personal taste. anyway too much emotion for a bubblegum (especially one that communicated completely different before)

pkprasad's picture
pkprasad
4 pencils

Amazing......

vlads's picture
vlads
539 pencils

Good that kind of campaigns wins a cannes!!! like it so much!

kleenex's picture
kleenex
25210 pencils

cute....

mattlittlegym's picture
mattlittlegym
342 pencils

This was really awful guys. Bad music. Bad acting. Dad was horrible. Music... just so bad.

McAdvertising's picture
McAdvertising
153 pencils

That girl must of had a lot of cavities.

sergefreeman's picture
sergefreeman
299 pencils

Cuteness overload

jonrivas's picture
jonrivas
27 pencils

Awesome, nice story, great copy, amazing production, color, everything! Juuust one issue, at the end, it made me think of awful teeth. But overall a wonderful piece.

Mongoose's picture
Mongoose
4981 pencils

EXTRA great!

Make the logo Bigger and the black, Darker!

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