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Charades

Agency: 
Published/Aired: 
May 2009
Description: 

There's a club for people who love to read

Film advertisment created by Ogilvy, South Africa for Exclusive Books, within the category: Retail Services.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Fran Luckin, Bridget Johnson
Art Directors: Ian Broekhuizen, Mike Groenewald
Copywriter: David Krueger
Director: Mike Middleton

Comments (12)

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Highest Rated

shaun1800's picture
shaun1800
Activity Score 293

Nice, but this concept is based on a joke by comedian Demetri Martin "I think the worst time to have a heart attack is during a game of charades".

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny idea

dadada's picture
dadada
Activity Score 1720

i don't know the brand what's exactly, but it's an excellent idea! very funny and original :)

Everybody is creative, be yourself.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice.

chris myles's picture
chris myles
Activity Score 429

yh I agree with the idea.

raghavendra's picture
raghavendra
Activity Score 232

by the way, which book was he referring to?
was cares..we got the msg in the end.

Punch's picture
Punch
Activity Score 612

Totalmente desaprovechado.

"no silencies lo que no sabes expresar".

Gualcor's picture
Gualcor
Activity Score 978

Entendí el chiste, pero igual necesito leer más...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

mith85's picture
mith85
Activity Score 242

This would be great -- if I hadn't heard the joke already from Demetri Martin circa 2008.

"The worst time to have a heart attack is during a game of charades. Especially if your teammates are bad guessers. The only worse time would be during a game of Fake Heart Attack." http://www.youtube.com/watch?v=CJJExWsJ-f8

mgriff21's picture
mgriff21
Activity Score 592

This is clever.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

germanhudders's picture
germanhudders
Activity Score 336

solid work

raavigeorgian's picture
raavigeorgian
Activity Score 2444

hemingway....death in the afternoon.....love it

shaun1800's picture
shaun1800
Activity Score 293

Nice, but this concept is based on a joke by comedian Demetri Martin "I think the worst time to have a heart attack is during a game of charades".

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