E*Trade: Fatherhood
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Co-Chief Creative Officer: Jeff Ordione
Creative Director: Eric Segal
Executive Producer: Jon Holding
Producer/VP: Kimberly Kietz
Art Directors: Zack Menna, Doug Fallon
Assisstant Producer: Suzie Rosenthal
Business Manager: Merry DePhillips
Casting: Nina Pratt
Client Consultant: John Clarkson
Copywriters: Rich Singer, Pete Holmes, John Clarkson, Jeff Vinick, Steve Fogel
Director of Broadcast Production: Bennett McCarroll
Production Company: Rabbit Content
Director: Tim Abshire
DP: William Rexer
Executive Producers: Douglas Howell, Joby Barnhart
Head of Production: Jeff Sommar
Producer: Zac Zimmerman
Editorial: Vision Post
Editor: Alex Cohan
Assitant Editor: Jackie Helfgott
Executive Producer: Gray Hirschfield
Line Producer: Lindsay Brzowski
Mix Vision Post: Dante Desole
Mix Vision Post: Matt Baker
Music Producer: Zachary Pollakoff
Music: Marmoset Music
VFX: The Mill
VFX EP: Jared Yeater
VFX Supervisor: Danny Morris
Lead Compositors: Keith Sullivan, Tony Robbins
Colorist: Fergus McCall
Telecine Producer: Claudia Guevara
Compositors: John Ciampa, Mario Caserta, Randy McEntee
Assistant Compositors: Randy Krueger, Brendan Oneil, Jade Kim, Dusty Diller, Patrick Mahoney
Element Shoots: Jared Auslander, Darnell Laval, EndTag
Creative Director: Jeff Stevens
End Tag Animator: Eugene Kolb



5 Comments
I love this one - I think this is one of E-trade better ad.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I have never liked the talking baby on the other hand.
Baby personalities have become an advertising cliche IMO. Too many people still like these ads for them to end and it seems to work for etrade still. I, for one, am really bored with these though. I'm sure I'm not alone.
+1
enough with the talking babies. it was over the moment they made the third sequel of that 80's movie with the talking babies, we're in 2012 now, get over it.