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Etisalat: Mobile Massacre

Advertising Agency: Strategies, Cairo, Egypt
Creative: Dina Elhawary
Director: Omar Hilal
Copywriters: Dina Elhawary, Omar Hilal
DOP: Quim Miquel
Aired: August 2012

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14 comments

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Great work.

Capitano's picture
Capitano
60 pencils

very nice.

chiflete comunic's picture
chiflete comunic
93 pencils

cool, eye catching , keep you all the time waiting for something. Nice music.

kleenex's picture
kleenex
25686 pencils

Winner!!!!

krautland's picture
krautland
3204 pencils

this feels wonderfully sincere.
and then they come out with just another phone.

vlads's picture
vlads
539 pencils

cannes! great job.

fr10co's picture
fr10co
51 pencils

we have that communication in advertising media should not see how we can destroy our world, which is so delicate.

abake's picture
abake
1239 pencils

Awesome. It's fun and keeps you hooked way longer than it should. Great job.

Jtheoriginal's picture
Jtheoriginal
2 pencils

Well this is my first 'pencil' :P ..Great concept i didn't get the breaking, chopping , drowning of the nokia's director would've known there indestructible

Temple's picture
Temple
9621 pencils

Disagree with so much praise above, rather obvious idea. I liked the 10.000 FPS camera shots though.

Hunter S.'s picture
Hunter S.
15 pencils

I feel this spot is far too long.
And it reminds me of this spot for Virgin Mobile by Mother New York (both aired at the same time coincidentally) called Happy Accidents, which, in my opinion, is more tightly and succinctly executed.

http://youtu.be/oPhPtKxkOCs

Hi.

theacidroom's picture
theacidroom
16 pencils

Agree with Temple

Gelela's picture
Gelela
3 pencils

Very nice

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