Hiperion's picture
3138 pencils

Tias buenas y pijas+playas idílicas+canción comercial con letra muy chusca+tios buenos y pijos=éxito 8desgraciadamente)

El año pasado esto tenía su sentido. Este año no han hecho más que repetir lo mismo sólo que ahora parece una promoción cutre más (eso si, con una gran fotografía).

Enhorabuena por conseguir hacer de un spot tópico un anuncio efectivo.

Critic's picture
271 pencils

Very Good.

pez's picture
1800 pencils

boring... last year was great, this is long and i've seen it million times...

il loco's picture
il loco
252 pencils

the song was better last year...

TommyO's picture
1866 pencils

Can anyone drop here a link to what was done last year, please?

luciacfc's picture
744 pencils

It is true that there has been criticism, claming that last year's ad was better.
Either way, this criticism has just added to the buzz. This ad has been a clear success. It has been a perfect example of a viral campaign - for it has and is being continually interchanged in social networks; it's being very commented (many saying that the ad makes them want summer already, that they want a summer like that, etc..); and, what is more, the song is currently the number 1 sold song in Spain in itunes.

Effective. Very effective.

Guest's picture

kinda makes me want to be in that boat right this second!

Guest's picture

if only beer could do that....then the world would truly be magical. The problem is that nothing here is new in advertising. of course this works, but it's not new or interesting.

Temple's picture
10932 pencils

Revive the 30'' tv ad plz, these 5 minute pseudo ads are practically unbearable.

Guest's picture

Sure, "sometimes what your looking for is so close it's hard to see", are we crazy? This ad is not close to anyone in Spain. In the middle of this crisis renting a boat in Menorca between 2 or 4 is as far away as a dream. It might work but there is nothing new or magical anymore about this campaing...

Guest's picture

So, should we say Estrella is the brand of the mediterranean snobs?

Guest's picture

Yes, you could say so.

Guest's picture

where could i found out what boat was that? The name, etc?

Log in or register to post comments