In South Africa, Essentiale is a well-known liver remedy that helps your body recover from the effects of over-indulgence in alcohol. To illustrate this – our campaign warns revelers, “Don’t bring last night home with you.” In this digital advert, we decided to incorporate an infamous crew of party animals - the well-known Afrikaans rock band, Van Coke Kartel to greet our hungover hero first thing in the morning. The end line, “Moenie gisteraand huis toe bring nie,” literally means “Don’t bring last night home with you.”
Film advertisment created by Saatchi & Saatchi, South Africa for Essentiale, within the category: Pharmaceutical.
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