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Essentiale: Don't bring last night home with you

In South Africa, Essentiale is a well-known liver remedy that helps your body recover from the effects of over-indulgence in alcohol. To illustrate this – our campaign warns revelers, “Don’t bring last night home with you.” In this digital advert, we decided to incorporate an infamous crew of party animals - the well-known Afrikaans rock band, Van Coke Kartel to greet our hungover hero first thing in the morning. The end line, “Moenie gisteraand huis toe bring nie,” literally means “Don’t bring last night home with you.”

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Dhasagan Pillay
Additional credits: Francois van Coke, Wynand Myburgh, Jedd Kossew, Jason Oosthuizen
Aired: October 2010

11 comments

Guest's picture
Guest

befok

Guest's picture
Guest

I think it's funny.

Guest's picture
Guest

cool

Guest's picture
Guest

befok verby

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

A lot of noise but not an unexpected solution.

Guest's picture
Guest

baie cool

HappyHour's picture
HappyHour
2387 pencils

very funny and absolutely NAILS the target audience

Jihocech's picture
Jihocech
20 pencils

funny : )))))

Guest's picture
Guest

Be foken shit.

julian84's picture
julian84
102 pencils

Done to death!!

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