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Essentiale: Don't bring last night home with you

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Your rating: None Average: 6.9 (25 votes)

In South Africa, Essentiale is a well-known liver remedy that helps your body recover from the effects of over-indulgence in alcohol. To illustrate this – our campaign warns revelers, “Don’t bring last night home with you.” In this digital advert, we decided to incorporate an infamous crew of party animals - the well-known Afrikaans rock band, Van Coke Kartel to greet our hungover hero first thing in the morning. The end line, “Moenie gisteraand huis toe bring nie,” literally means “Don’t bring last night home with you.”

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Dhasagan Pillay
Additional credits: Francois van Coke, Wynand Myburgh, Jedd Kossew, Jason Oosthuizen
Aired: October 2010

11 Comments

Guest's picture
Guest | Thu, 2010-10-21 09:52
10

befok

Guest's picture
Guest | Thu, 2010-10-21 09:55

I think it's funny.

Guest's picture
Guest | Thu, 2010-10-21 10:02
10

cool

Guest's picture
Guest | Thu, 2010-10-21 10:03
10

befok verby

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2010-10-21 10:07

A lot of noise but not an unexpected solution.

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Thu, 2010-10-21 10:09
10

baie cool

HappyHour's picture 2420 pencils
HappyHour | Thu, 2010-10-21 11:13
8

very funny and absolutely NAILS the target audience

Jihocech's picture 22 pencils
Jihocech | Thu, 2010-10-21 11:24
9

funny : )))))

Guest's picture
Guest | Thu, 2010-10-21 12:53

Done!!

http://www.youtube.com/watch?v=V5m89i6mzV0&feature=related

Guest's picture
Guest | Sun, 2010-10-24 23:52

Be foken shit.

julian84's picture 104 pencils
julian84 | Thu, 2011-06-23 14:34

Done to death!!

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