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ESPN / Xgames: Born Free

Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it's first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze.

Advertising Agency: Africa, Brazil
Creative Directors: Rodrigo Saavedra, Vico Benevides
Copywriter: Rodrigo Saavedra
Art Directors: Estefanio Holtz, Diego Lauton
Chief Creative Officer: Sergio Gordilho
Agency Producer: Mariane Goebel
Director: Rodrigo Saavedra
Production Company: Landia
Producers: Carol Dantas, Seba Hall
DOP: Pierre de Kerchove
Editor: Tiago Gil
Grading: Psycho n'look
Sound: Antfood

Published: 
August 2013

4 comments

kleenex's picture
kleenex
41162 pencils

Was she actually pregnant when filming this.

chicagohour's picture
chicagohour
384 pencils

yeah man, I too want to know that?

But honestly, she is awesome.

Hmmmmm

jackblack's picture
jackblack
2350 pencils

Haha. Fun spot.

certaintly's picture
certaintly
3994 pencils

zzzzz

too long and boring throughout

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