With the college football season underway, Wongdoody is launching a series of ads for ESPN to promote College GameDay. For millions of fans, College GameDay is not just a show, it’s the first tradition they take part in on Saturdays. The 2010 campaign, features show hosts Chris Fowler, Kirk Herbstreit, Lee Corso and Desmond Howard. The campaign theme focuses on traditions, ranging from high-profile coaches' rituals, to GameDay talent habits to school customs. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.
Advertising Agency: Wongdoody, Los Angeles, California, USA
Creative Director: Court Crandall
Art Director: Michael Boychuk
Copywriters: Dan McCormack, Court Crandall, Michael Boychuk, Anthony Walker
Account Management: Tara Mellet, Aileen Argentini