Ericsson: Multiservice Proxy
The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.
The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created.
Advertising Agency: House of Radon, Stockholm, Sweden
Creative Directors: David Dworsky, Victor Köhler
Art Director: Albin Holmqvist
Copywriter: David Dworsky
Illustrator: Albin Holmqvist
Photographer: John Strand
Animation: Johan Alenius, Leo Bulow
Aired: October 2011