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Ericsson: Multiservice Proxy

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created.

Advertising Agency: House of Radon, Stockholm, Sweden
Creative Directors: David Dworsky, Victor Köhler
Art Director: Albin Holmqvist
Copywriter: David Dworsky
Illustrator: Albin Holmqvist
Photographer: John Strand
Animation: Johan Alenius, Leo Bulow
Aired: October 2011

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5 comments

kgeiger's picture
kgeiger
7092 pencils

I like that Ericsson dared to use devices other than Sony Ericsson's.

_tj_'s picture
_tj_
133 pencils

I appreciate the effort here, and the production value is good, but this is tedious to watch.

Two minutes and 20 seconds is a veritable lifetime these days. Add to that the slowed down reveal of two or three words at a time, and you lose the audience.

andylefty's picture
andylefty
4533 pencils

Bang on. Would say exactly the same thing.

Within the first 20 seconds was distracted by all the different switching of devices and in the end frustrated.

kalpesh78's picture
kalpesh78
2580 pencils

Very, utterly boring. didn't bother to go beyond 30 seconds...

ideas....30 minutes nahi toh free.

Hadrons's picture
Hadrons
5743 pencils

looks like infomercial.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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