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EqualPayday (Zij-Kant): Satisfaction the granny remake

The less you earn, the longer you work. Close the wage gap.

Advertising Agency: mortierbrigade Brussels, Belgium
Creative Directors: Jens Mortier, Joost Berends, Philippe Deceuster
Art Director: Dieter Vanhoof
Copywriter: Niels Schreyers
Producer: Charlotte Coddens
Production company: Rabbit
DIrector: Raf Reyntjens
Film producer: Jonas van Herp
Published: March 2011

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31 comments

ivan's picture
ivan

This is of course a spoof of this original Benny Benassi video:

Ivan Raszl, admin of AotW

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Perfect

morse's picture
morse
15046 pencils

Perfect indeed. Sharing. Well done mortierbrigade. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'm not sure if I really find this so creative, there was already a men version of this too:
http://www.youtube.com/watch?v=JkYdCbqwU64

DBB's picture
DBB
1211 pencils

This is extremely well done!

atb2005's picture
atb2005
13567 pencils

Crap. I bet you wouldn't give this 10 stars if your mom or grandma (?) was in the video shaking her boobs or ass. This is like senior softcore porn. On the youtube page, this video apparently gave some dudes "boners". This would definitely advance the "equal pay" cause. What a joke (at the expense of women).

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Boners?.....k

atb2005's picture
atb2005
13567 pencils

boner = an erect penis

Ron Burgundy's picture
Ron Burgundy
1636 pencils

There was no confusion as to what that is, but really...."some dudes got boners"

Your entitled to your opinion

atb2005's picture
atb2005
13567 pencils

Dude,

Re-read what I initially wrote before you post a response. The "boners" thing is from the youtube page. I did not make it up.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Lol, my bad, brotha

jrpezzo's picture
jrpezzo
2 pencils

You're kidding right? This is obviously using satire to show how women are treated unfairly, not actually taking advantage of them. It's a technique. Wow. I guess subtlety is a loss art. Look up the word satire beefore making any more comments on this sight.

atb2005's picture
atb2005
13567 pencils

On this sight?

So you joined the site (that is, sight) 8 min ago to specifically comment on this ad alone? I don't need someone like you - responsible for creating such crap - to educate me on what satire is. Not to mention the fact that this is not an original idea, but a spoof.

raven's picture
raven
204 pencils

atb 2005, you're really trolling this forum. it's not the first time i read your nonsence posts.

great ad! lots of love to mortierbrigade!!!!

maesepedro's picture
maesepedro
90 pencils

agree.
the sexual cues make the whole thing more distinctive but ultimately obscure the point.

kleenex's picture
kleenex
25642 pencils

Perfect ad.

Prof's picture
Prof
1453 pencils

crap.

Quite really.

Temple's picture
Temple
9621 pencils

Go think smt original guys. This is pathetic.

CuriousPencil's picture
CuriousPencil
4227 pencils

About 2 mins too long.

miko1aj's picture
miko1aj
3097 pencils

What a fricking bad music. It's unbelievable how easy is to make a crappy product and have success with such a trashy nothing.
And the ad is okay idea, but only for those who've seen the original "product". In my opinion it's very narrow channel, but I'm not very much into such stuff.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Can the pros in the room plz explain why this is bad, this doesn't seem to be forced, its juxtaposed (hilariously) to a popular viral that most people can reference, and it doesn't seem like its forcced to make it funny...all just kinda fits...imo, but I'm very curious as to why its bad

atb2005's picture
atb2005
13567 pencils

Here's an intelligent ad, commissioned recently for International Women's Day, which I like:

http://www.youtube.com/watch?v=gkp4t5NYzVM&feature=player_embedded

You may not appreciate seeing Daniel Craig in drag (even though that's done for a reason), but at least you get to learn something after watching this ad; something you may wish later to discuss with other people.

So I think the difference between this ad and the crap posted on this page is obvious, and so no explanation with regard to its merits is necessary.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

but do lessons always have to be serious...I suppose this spot falls into the same arena as the "Cat Wranglers"....hilariously executed but soon forgotten...cant deny its hilarity though...merit maybe not but perhaps the idea is observed when the target engages with the service

miko1aj's picture
miko1aj
3097 pencils

Sorry mate - maybe i haven't been clear. My negative comment concerned MUSIC, NOT THE AD. It was a digression, nothing in common with a commercial per se.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

not your comment in particular, but atb2005 makes a good point...perhaps the attitude for a serious subject needs to remain serious in order to not lose the importance of whats being said...but on this ad, I feel you can get away with it since I can see people flipping through channels...they would stop on this.

CuriousPencil's picture
CuriousPencil
4227 pencils

You know that recent remake of Psycho, where they went frame by frame and 'refreshed' a classic? This reminds me somehow of that - they follow exactly the same pacing as the original. Where the original had cute asses and horny women to look at between the text flashes, this has overly long shots of grannies in the same poses and actions: the original is titilation, this remake is kind of unsettling, making me at least wonder if watching this makes me a granny-grabber.

If they had just 'nodded' to the original and kept the messaging closer together it wouldn't be so bad. The gaps between the messages emphasise the fact you're spending time watching grannies being provocative. It detracts from the end message, which is only given at the end and only once. Nobody would have minded if there was more copy and it wasn't in exactly the same place and time as the original, I think.

risikawi's picture
risikawi
44 pencils

Did you think if the girl is somebody`s mom when watching the original video? Would you have the same reaction if you saw eldery male handling power tools? I think the ad is spot on and we don`t always need such ad to be serious, in fact there are people who would rather change chanells than watch a serious ad and consider the message.

Glut's picture
Glut
3947 pencils

Not crap, not excellent. The concept is extremely simple and so truth that make it too good.

carolynjane's picture
carolynjane
18 pencils

For those who get the references and have a sense of humour - Brilliant!!!

Added bonus: makes it's point without pontificating.

Hadrons's picture
Hadrons
5743 pencils

Let see if this so called "brilliant" ad works if you replace these beautiful models with men ages 59-70.
I want to see this remake with the same slogan !!!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

twist's picture
twist
6 pencils

amusing, but they can't even cut or drill straight.

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