Look Pretty Without Poison

January 2012
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In the latest from Toronto agency Open for Environmental Defence, national TV and online ads alert Canadians to the dangerous, undisclosed, substances in their cosmetics. The spot is directed by Aleysa Young of Partners Film. Putting on makeup in the morning should not be a dangerous game. In a cheeky new ad campaign launched today, Environmental Defence, the environmental organization who led the charge for the ban on Bisphenol A (BPA) in baby bottles alerts Canadians to the many cancer-causing, hormone-disrupting and allergy-inducing substances contained in the personal care products they use every day. The campaign urges the federal government to ban harmful ingredients in cosmetics and to give the Canadian beauty industry a long overdue makeover.

Advertising Agency: Open, Toronto, Canada
Partner Creative: Martin Beauvais
Partner Strategy: Christian Mathieu
Project Lead: Anne Ngo
Agency Producer: Anna Tricinci
Cooywriter: Rich Cooper
Art Director: Simon Tuplin
Executive Director: Rick Smith
Director of Communications: Stephanie Kohls
Communications Manager: Erin Charter
Communications Coordinator: Aviva Friedman
Toxic Program Manager: Maggie MacDonald
Production Company: Partners Film
Director: Aleysa Young
Executive Producer: Aerin Barnes
DP: Ray Dumas
Line Producers: Amalie Bruun, Shannon Brand
Production Manager: Shannon Brand
Assistant Director: Eric Kaskens
Set Designer: Alan Fellows
Casting: Andrew Hayes, Powerhouse Casting
Post Production Company: Panic & Bob Editing
Editor: Matthew Kett
Assistant Editor: Jason Cook
Executive Producer: Sam McLaren
Transfer: Notch, Toronto
Colourist: Jason Zukowski
Online: Panic & Bob Editing
Online Artist: Andrew Hobbs
Online Producer: Bobbi Dedman
Music / Sound Design: RMW Music
Producer / Track Director: Ted Rosnick
Sound Design: Vlad Nickolic
Engineer: Dustin Anstey

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