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Environmental Defence: Look Pretty Without Poison

In the latest from Toronto agency Open for Environmental Defence, national TV and online ads alert Canadians to the dangerous, undisclosed, substances in their cosmetics. The spot is directed by Aleysa Young of Partners Film. Putting on makeup in the morning should not be a dangerous game. In a cheeky new ad campaign launched today, Environmental Defence, the environmental organization who led the charge for the ban on Bisphenol A (BPA) in baby bottles alerts Canadians to the many cancer-causing, hormone-disrupting and allergy-inducing substances contained in the personal care products they use every day. The campaign urges the federal government to ban harmful ingredients in cosmetics and to give the Canadian beauty industry a long overdue makeover.

Advertising Agency: Open, Toronto, Canada
Partner Creative: Martin Beauvais
Partner Strategy: Christian Mathieu
Project Lead: Anne Ngo
Agency Producer: Anna Tricinci
Cooywriter: Rich Cooper
Art Director: Simon Tuplin
Executive Director: Rick Smith
Director of Communications: Stephanie Kohls
Communications Manager: Erin Charter
Communications Coordinator: Aviva Friedman
Toxic Program Manager: Maggie MacDonald
Production Company: Partners Film
Director: Aleysa Young
Executive Producer: Aerin Barnes
DP: Ray Dumas
Line Producers: Amalie Bruun, Shannon Brand
Production Manager: Shannon Brand
Assistant Director: Eric Kaskens
Set Designer: Alan Fellows
Casting: Andrew Hayes, Powerhouse Casting
Post Production Company: Panic & Bob Editing
Editor: Matthew Kett
Assistant Editor: Jason Cook
Executive Producer: Sam McLaren
Transfer: Notch, Toronto
Colourist: Jason Zukowski
Online: Panic & Bob Editing
Online Artist: Andrew Hobbs
Online Producer: Bobbi Dedman
Music / Sound Design: RMW Music
Producer/Track Director: Ted Rosnick
Sound Design: Vlad Nickolic
Engineer: Dustin Anstey

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9 comments

MatthewSkene's picture
MatthewSkene
36 pencils

This doesn't work for me.

The host comes off as being a snarky, insensitive, know-it-all. Which, to me, rubs off on the Environmental Defence's brand.

chuckieT's picture
chuckieT
680 pencils

Fake retro game shows seem a bit old hat.

Temple's picture
Temple
9621 pencils

The intentions are good, but this is about all one can say about this.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nice idea, maybe not so strong

Hadrons's picture
Hadrons
5743 pencils

interesting but that's about it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture
andylefty
4533 pencils

Quite like it.

brookjohnston's picture
brookjohnston
296 pencils

It's quirky enough to work for me.

kleenex's picture
kleenex
27230 pencils

I like the gameshow.

mertos's picture
mertos
899 pencils

no

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