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Emirates Wildlife Society, World Wildlife Fund: Al Basama Al Beeiya Initiative (UAE Ecological Footprint)

Brief: Highlight the concept of the Ecological Footprint, outline its constituents, call attention to its excessive size in the UAE and enumerate ways of reducing it.

Advertising Agency: AYA Middle East
Creative director: Kal Dreisziger
Copywriter: Kal Dreisziger
Director: Ben Falk
Producer: Phil Vanier
Production Company: Asylum Films
Post production / Animation: Asylum Films

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9 comments

picopalqlea's picture
picopalqlea
999 pencils

AAAAAAAAAAAAAH!
stupid flash....

philippertl's picture
philippertl
656 pencils

quite nice!

Geimima's picture
Geimima
815 pencils

nice

life is a playground

kalpesh78's picture
kalpesh78
2580 pencils

Beautiful.

ideas....30 minutes nahi toh free.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Great work. I really want to grow awareness of how important it is for these general wellness campaigns to be global.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Help me spread the message!

Temple's picture
Temple
10117 pencils

So, they took the brief (footprint) and turned it into a, guess what, footprint. Please.

Guest's picture
Guest

It was all recycled you door knob.....other ads use much more energy and resources, this was done with all of that in mind!!

Guest's picture
Guest

Good it make us realize how simple actions promote improvements in carbon footprint,
Such advertisement need to be displayed more often primarily in schools,colleges and in public places also through large advertisement hoardings.
The impact,awareness and participation of individuals would be tremendous.

Hope the same is easier done than said.

Bharath - Poyry Energy Ltd, Dubai

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