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Emirates Wildlife Society, World Wildlife Fund: Al Basama Al Beeiya Initiative (UAE Ecological Footprint)

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Your rating: None Average: 8.3 (47 votes)

Brief: Highlight the concept of the Ecological Footprint, outline its constituents, call attention to its excessive size in the UAE and enumerate ways of reducing it.

Advertising Agency: AYA Middle East
Creative director: Kal Dreisziger
Copywriter: Kal Dreisziger
Director: Ben Falk
Producer: Phil Vanier
Production Company: Asylum Films
Post production / Animation: Asylum Films

9 Comments

picopalqlea's picture 983 pencils
picopalqlea | Tue, 2010-05-18 09:51

AAAAAAAAAAAAAH!
stupid flash....

philippertl's picture 569 pencils
philippertl | Tue, 2010-05-18 13:53

quite nice!

www.philippertl.co.uk

Geimima's picture 791 pencils
Geimima | Tue, 2010-05-18 23:19
8

nice

life is a playground

kalpesh78's picture 2096 pencils
kalpesh78 | Tue, 2010-05-18 23:59

Beautiful.

ideas....30 minutes nahi toh free.

brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-05-21 15:17
10

Great work. I really want to grow awareness of how important it is for these general wellness campaigns to be global.

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brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-05-21 15:19
10

Help me spread the message!

Blog | Twitter

Temple's picture 7782 pencils
Temple | Sat, 2010-05-22 09:33

So, they took the brief (footprint) and turned it into a, guess what, footprint. Please.

Guest's picture
Guest | Mon, 2010-06-14 01:47

It was all recycled you door knob.....other ads use much more energy and resources, this was done with all of that in mind!!

Guest's picture
Guest | Sun, 2010-10-10 05:56
7

Good it make us realize how simple actions promote improvements in carbon footprint,
Such advertisement need to be displayed more often primarily in schools,colleges and in public places also through large advertisement hoardings.
The impact,awareness and participation of individuals would be tremendous.

Hope the same is easier done than said.

Bharath - Poyry Energy Ltd, Dubai

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