00:00
NewerOlder

Electronic Arts, Dead Space 2: Your Mom Hates Dead Space 2

Advertising Agency: Draftfcb, San Francisco, USA
Creative Directors: Tony Vazquez, Colin McRae
Art Director: Justin Hargraves
Copywriter: Eric Molina
Published: January 2011

8 comments

Gjeli's picture
Gjeli
105 pencils

A game for mama haters?

morse's picture
morse
16530 pencils

Strange approach, but cuts through the clutter. Provides context for conversations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture
krautland
3218 pencils

that's a really smart strategy. you KNOW a game/film/band your mom hates has to be good. it's been true for generations. the only letdown here is the execution of this particular film. I would have done this in the fake laweyer style from the coke zero campaign a while back.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

lol, supposed to be like those 2 girls one cup reaction videos where some a55hole kid shows it to their mom, funny approach :)

Cutarica's picture
Cutarica
3451 pencils

10/10 for using a great insight. the more old folks get horrified by a game, or anyone else, the more you want it.
I'm ust thinking about DOOM3, when it first launched. Friends were like "omg it scares the sh*t outta you". And you had to see what all the fuss is about. Same with The Suffering, F.E.A.R., and all the zombie-coming-from-behind-in-a-dark-room kind of games.

BETTERMAN's picture
BETTERMAN
256 pencils

I believe it's a really good approach, but this could be done definitely better. But i love the fact that what mom likes is always something not cool.

Temple's picture
Temple
10847 pencils

Excellent. I'd only want the fact that these are actual focus groups to be more prominent.

Glut's picture
Glut
3947 pencils

Gonna buy it just because your mother is against......lame

Log in or register to post comments