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Electrolux / AEG: Porter Braised Ox Cheek

Advertising Agency: Great Works, Sweden
Branded Content Studio: The D4D
Director: Matt Checkowski
Executive Producer: Ron Cicero
Cinematographer: Andres Rignell
Producer: Troy Miller
Editor: Leander Rappmann
Design & Visual Effects: The D4D
Music & Sound Design: Patrick Cicero

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12 comments

dean viii's picture
dean viii
1676 pencils

4 stars for cinematography and sfx. 0 stars for concept. Or I should say lack of it.

wiredbeing's picture
wiredbeing
28 pencils

nice work for a poor idea

Prof's picture
Prof
1453 pencils

got me hypnotised. still no concept or idea, just great sound and footage. reverse slow-mo is always valid :)

Quite really.

TommyO's picture
TommyO
1866 pencils

No.

morse's picture
morse
15117 pencils

Very cool video, but not sure how well does it sell the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25708 pencils

Where is the brand in these set of ads???

Almost 3 minutes of TV spots and like less than 5 seconds of seeing the actual brand.

It gets hard to say what brand is supposed to be sold.

Boxey's picture
Boxey
8885 pencils

I completely missed the brand. It's shot so nicely, I wanted to like it. But without a concept, I don't.

Copywriter's struggle with life's picture
Copywriter's st...
30 pencils

Bleh. Disgusting!!!!

Pombooie's picture
Pombooie
407 pencils

The cinematography is good. However, the idea is totally second rate. The gherkins (cucumber pickle for all the American's) was a dead giveaway that the ad was as Swedish as Wallander. Not my favourite piece of work to have been posted.

Nude Copy's picture
Nude Copy
1058 pencils

well, could have added an accentuated punch to the idea

Alberto Blackberry's picture
Alberto Blackberry
19 pencils

Which is the brand??? What is the product?

beewood's picture
beewood
94 pencils

I'm still waiting for the payoff!

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