El Comercio: The Human Body
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Advertising Agency: Circus, Peru
Executive Creative Director: Juan Carlos Gómez de la Torre
Creative Director: Rafael Pastor
Art Director: Eifel Barrenechea
Agency Producer: Giuliana García
Production Company: Cinesetenta Films
Director: Reichart De Alcocer-Hinckel
Executive Producer: Paola Pastrana
Assistant Director: Jose Carlos Garcia
Director of Photography: Andrés Mazzón
Production Design: Reichart De Alcocer-Hinckel
Field Producers: Olenka Sánchez & César Azcoytia
Audio: Audiopost
38 Comments
thats cool
Hm, dont like it
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
not beautiful. Distasteful
"the amazing human body", what's so amazing about farting, pissing, etc...
great project wasted in the toilet. what a pity. i wish we had this brief. arrrrrrrg.
Ditto. They probably sat down and said "let's not go the obvious route and showing the incredible abilities of the human body. Let's be different to try and create a buzz." Yeah, but the creative and the message just don't match up. Amazing? I think not. Throw in some epic music and some incredible feats of flexibility, strength, healing, etc. and you've got it made.
hm. i like it, but somethings missing in the end. 'the amazing human body' doesn't work at the end. it's not amazing what you see
Some gross clichèes. Entertaining but not not special. Still, not bad for a mere dvd collection.
WTF?!
This commercial (or whatever is being advertised here, 'cause I just don't see it) just goes from bad to worse!
It's crap...to say the very least.
The only thing it doesn't lack is attention (shock, rather) from the viewer...but given how uncreative it is, this is not a good thing.
Who did this is someone wants you to hate yourself!
the amazing human body is all about urination, defacation and fratulence!!! Amazing!!! On which planet do you spend most of your time?
shahid
Peru. Figures....
Figures what exactly dear Lee Harvey???
What does this mean? Care to expand on your thoughts??
Dear rsmo2001,
I don't get the deeper meaning of this ad AT ALL, and since it's from a country I don't know AT ALL, nor its culture, I said 'figures'. No offence intended, it was just clear to me that it wasn't clear to me coming from a different culture, get it? With all due respect!
Sincerely,
Lee Harvey
As for the guest commenters; go sign in or just leave.
"Peru. Figures..." What kind of comment is that? Not to jump on the gun or judge member LeeHarvey - but truthfully a narrow minded, provincial comment like this deserves no place in adsoftheworlds or any other sitein today´s world.
Yes PERU...do you have a problem with my country??? Now don't tell me that in your neck of the woods people do not fart, sweat or throw up after a night of drinks. Fool!
Who you callin' a fool, fool! The more you react on me the moron you are, moron!
urrghh. funny sometimes but honestly you can AMAZE more than with fartjokes and menstrual bleeding.
Hubiera obviado algunas tomas, como la del tampón. Lo demás está muy bien producido.
you forgot to put someone ejaculating or squirting!!
Maybe everybody should take a giant leap backwards and think about the message here, the body is an amazing thing, should they have gone the cliche route and shown the athleticism and artistic merits of the body that only a small handful of us can ever dream to attain,and you people will slough it off as another "drink" or "insurance" ad, or get down to the basics and show what everybody has in common wether they admit to doing it or not. I think they did an awesome job. From birth to death you body is with you through thick and thin and they weren't afraid to show it, bravo.
Ok but you cant blame me or other thousand viewers when we look at it are get so disgusted we dont wanna see i again!!!! Do we later remember what it was about??? eeewe, no, grosss!!!
ask yourself one question: who will explain that deep message to the customer viewing this ad?
I completely agree
Found it simple and elegant in execution, considering what's being depicted. Really liked it, and dig the monochromatic look. Believe there's more here than meets the eye, and as above, also picked out the journey from birth to death. Loved the old man's descent into the shadows. Reading too much? Don't know, but I interpreted 'the amazing human body' to be ironic. Am I wrong?
Suben estas cosas solo por intentar figurar verdad? Ya dejen de darnos verguenza y mándense con algo real y bueno.
Found it simple and elegant in execution, considering what's being depicted.
Really liked it, and dig the monochromatic look. Believe there's more here than meets the eye, and as above, also picked out the journey from birth to death. Loved the old man's descent into the shadows. Reading too much?
Don't know, but I interpreted 'the amazing human body' to be ironic. Am I wrong?
Ahhhh....latinamerican style.
Well...i think its very well done.
I think that the ad should have showcased some of the more fascinating capabilities of the human body, such as giving birth, or even more noteworthy, the ability to do things unseen in other creatures, such as blushing or crying with emotion. That would make a spectacular ad! I think this one is a bit distasteful, even in the presence of a few entertaining moments. It really needed something to create awe-inspiring moments rather than "I can't believe they recorded that!" ones.
Gratuito. Qué tiene que ver el tagline con todas esas imágenes, por Dios. Por favor que alguien ayude a esa agencia a ser lo que prometieron.
admiro el hecho de que haya sido aprobado por el cliente. Bien vendido muchachos :) por que la idea si es que no me gusta
i don't have anything against the natural stuff in ads. I like them. I was waiting for a funny great increadible finish. And...
it's appears to be only moodfilm. :(
i rate it low for waisted potential!
and.
I would LOVE to do that brief.
creo que la ruta que intentaron tomar para hacer este anuncio fue bueno, la intención de hacer algo "diferente" es plausible pero tambien creo que pudieron enfocarse en situaciones en las que el cuerpo humano hace cosas más INCREIBLES como traer una vida al mundo y cosas como esas...en vez de pedos, eruptos y tampax.
no jodan esto está mal...
You all seem to be missing the point of "the amazing human body". They're not talking about what it's capable of, they're talking about how amazing the human body is in it's natural state. The blend of off humor (farting and peeing) combined with slow motion sneezing and bloody tampon make this a very bizarre commercial. I don't like it. Pic one direct. Go with it.
Me gusta, aunque nunca lo vi en TV.