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El Comercio Classified Ads: Sold

Advertising Agency: Leo Burnett, Lima, Peru
Creative Director: Flavio Pantigoso
Art Director: Alvaro Ramos, Christian Sánchez
Copywriter: Flavio Pantigoso
Aired: 2005

16 comments

Ya's picture
Ya
161 pencils

but why dose it look like its something bad that you sold what you wanted to sell

Artchique's picture
Artchique
166 pencils

It's not intended to be 'bad' per se, it's just an extreme execution. The main idea is there is no other way of selling your product so quickly. So fast, that one second it's there, then in a snap, it's not. In one case literally right out from under the soon to be previous owner. I think it's brilliant.

klaussnow's picture
klaussnow
1677 pencils

I also got 'dodgy items' feelings in the beginning as well

... its already been done...

fersvax's picture
fersvax
1237 pencils

Great execution!!!

FER.

Stigset's picture
Stigset
1456 pencils

I like it a lot. very cool

Spanky's picture
Spanky
4898 pencils

nice commercial. there is a slight disconnect in that you're selling stuff you need. but i don't think the average consumer will think that far.

Salet's picture
Salet
288 pencils

Well done. It tells consumers, "don't put in classifieds unless you really want your item to be gone" which is the message you want consumers to walk away with.

lamz's picture
lamz
208 pencils

fresh ;-)

billy Hill's picture
billy Hill

Good execution for low interest catagory. Will get noticed. Could have gotten away without the voice over, probably not the agencies decision.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like it alot, it's a bent way of saying something straight.

We're going to need more lube.

Jumo's picture
Jumo
592 pencils

Great idea but the music is so tedious and sad, too bad :/ !!

---
Jumo,
Art Director FP7 Morocco

Have Heart's picture
Have Heart
922 pencils

Cool!!

sold's picture
sold
3219 pencils

clap, clap.

Wordnerd's picture
Wordnerd
6662 pencils

very cool! whole campaign that is

veli's picture
veli
226 pencils

great use of exaggeration.

mitsu's picture
mitsu
10 pencils

they should've picked a better song.
great idea though.

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