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EKU 28 Beer: Cow

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 2.6 (18 votes)

To highlight the 11% alcohol content of EKU 28 – one of the strongest beers in the world – this campaign warns drinkers about the potential dangers of going overboard.

Advertising Agency: Grey Hong Kong/Itect
Creative Directors: Paul Chan
Copywriter: Paul Chan
Art Director: Joe Harris
Animator: Billy Wai

6 Comments

SAUDI TT's picture
Guest | Mon, 2007-10-08 07:30

what a bad campaign for such a good beer...

jk's picture
Guest | Mon, 2007-10-08 08:54

"Ads of the World is an advertising archive and community showcasing the best and most interesting work worldwide."

hmmm...

bknowlden's picture 3676 pencils
bknowlden | Mon, 2007-10-08 18:25

Although I don't think this is the best example of your point (I like the art direction, just not the idea), I agree with you. I love seeing so much work, but more than half of the work that shows up here is less than marginal.

--
brandon

www.brandonknowlden.com

roman-schwienbacher.com's picture 1027 pencils
roman-schwienbacher.com | Mon, 2007-10-08 10:03

it si not really my cup of tee

Spanky's picture 2774 pencils
Spanky | Mon, 2007-10-08 18:48

nice animation style. but that's all it's got going for it.

mellowmarketer's picture 156 pencils
mellowmarketer | Tue, 2007-10-09 01:01

i dont know what u guys r complaining about. I think its great and does what it needs too.

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