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To highlight the 11% alcohol content of EKU 28 – one of the strongest beers in the world – this campaign warns drinkers about the potential dangers of going overboard.
Advertising Agency: Grey Hong Kong/Itect
Creative Directors: Keith Ho, Paul Chan, Joe Harris
Copywriter: Paul Chan
Art Director: Joe Harris
Animator: Billy Wai
Comments
what a bad campaign for such a good beer...
"Ads of the World is an advertising archive and community showcasing the best and most interesting work worldwide."
hmmm...
Although I don't think this is the best example of your point (I like the art direction, just not the idea), I agree with you. I love seeing so much work, but more than half of the work that shows up here is less than marginal.
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brandon
www.brandonknowlden.com
it si not really my cup of tee
nice animation style. but that's all it's got going for it.
i dont know what u guys r complaining about. I think its great and does what it needs too.