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EKU 28 Beer: Cow

To highlight the 11% alcohol content of EKU 28 – one of the strongest beers in the world – this campaign warns drinkers about the potential dangers of going overboard.

Advertising Agency: Grey Hong Kong/Itect
Creative Directors: Paul Chan
Copywriter: Paul Chan
Art Director: Joe Harris
Animator: Billy Wai

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6 comments

SAUDI TT's picture
SAUDI TT

what a bad campaign for such a good beer...

jk's picture
jk

"Ads of the World is an advertising archive and community showcasing the best and most interesting work worldwide."

hmmm...

bknowlden's picture
bknowlden
3647 pencils

Although I don't think this is the best example of your point (I like the art direction, just not the idea), I agree with you. I love seeing so much work, but more than half of the work that shows up here is less than marginal.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

it si not really my cup of tee

Spanky's picture
Spanky
4898 pencils

nice animation style. but that's all it's got going for it.

mellowmarketer's picture
mellowmarketer
152 pencils

i dont know what u guys r complaining about. I think its great and does what it needs too.

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