Results don't lie

July 2013

The Effies. Results don't lie.



A polygraph machine measures the subject's physiological responses to any given question to determine whether they are lying. When used by a trained examiner, a polygraph machine is 96% accurate.

The Coopers of Franklin Road

Film advertisment created by TBWA, New Zealand for Effie Awards, within the category: Professional Services.

Advertising Agency: Whybin\TBWA, New Zealand
Chief Creative Officer: Toby Talbot
Creative Directors: Jonathan McMahon, Lisa Fedyszyn, Steve Kane
Digital Creative Director: Ross Howard
Creatives: Cece Chu, Ryan Price
Group Head: Jodi Willocks
Senior Account Manager: Victoria Meo
Head of Content: Liz Rosby
TV Producer: Amy Hansen
Production Manager: Michelle Hong
Print Producer: Ali Vernon
Senior Designer: Chris Lewis
Designer: Frank Turner
Digital Creative: David Minty / Digital Arts Network
Digital Producer: Henson Tan / Digital Arts Network
Digital Developer: David Colguhoun / Digital Arts Network
Director / Editor: Damien Shatford / The Sweet Shop
Producer: Lynnette Gordon / The Sweet Shop
Executive Producer: Fiona King / The Sweet Shop
DOP: Nick Burridge / The Sweet Shop
Colourist: Dave McLaren / The Sweet Shop
Post-Production / Online Edit: Andy Timms, Mat Ellin / Mandy
Music: Mark Wondercastle
Audio: Jon and Penny Cooper

Comments (5)

Log in or register to post comments

Highest Rated

kleenex's picture
Activity Score 45906

loved it.

morse's picture
Activity Score 17548

That's brave. Could alienate some creatives who may find it offensive.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

monoliz's picture
Activity Score 1304


certaintly's picture
Activity Score 3994


Meredith Singh's picture
Meredith Singh
Activity Score 407

Funny questions.

kleenex's picture
Activity Score 45906

loved it.