Advertising Agency: IDEAWORKS, Sydney, Australia
Creative Director: Stuart Vidler
Art Director / Copywriter: James Gali Barrow
Copywriter: Stuart Vidler
Director: Nick Robertson
Producer: Kim Kirby
Production Company: Plaza Films
Aired: October 2008
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6 Comments
If the "readers" had been added in post, moving to their own timeline (ie not jumpy/jerky, no fast wind blowing hair) it would read as a relaxed person in a fast paced world.
In this execution, I feel the "reader" is being rushed and is impatient to finish the book.
*But hey, maybe it's just me.
Beautiful. Very well done.
I get the point. But boring.
I love it. It isn't a gag ad. The idea is in the insight. The moment we all fall into when reading a book we love.
Very good idea. Time has not the same value for each human being. Escape from a noisy world.
I really admire the design