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Duracell: Trust your power

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Con Williamson
Creative Directors: Justin Ebert, Alex Lea, Peter Smith
Art Director: Nate Ripp
Prod. Co.: Uber Content
Director: Eliot Rausch
Agency Producer: Peter Feldman
Production Company: Uber Content
Director: Eliot Rausch
EP: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Ed David
Editorial: Rock, Paper, Scissors
Composer: Adam Taylor

7 comments

Hadrons's picture
Hadrons
5743 pencils

I am a sucker for motivational life/sports campaigns especially with good copy like this spot.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CrackerJackWorks's picture
CrackerJackWorks
12710 pencils

Very well written!

hellboy's picture
hellboy
24 pencils

Damn, need to get to the gym. Good old american emotional treacle but written just write.

kleenex's picture
kleenex
30938 pencils

nicely shot.

ragazzi's picture
ragazzi
123 pencils

powerful

ragazzi's picture
ragazzi
123 pencils

powerful

ragazzi's picture
ragazzi
123 pencils

powerful

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