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Duracell Powermat: Day in the Life featuring Jay-Z

Advertising Agency: Woods Witt Dealy & Sons, USA
Creative Directors: Harry Woods, Gill Witt
Art Directors: Dan Gearity, Eric Altbush, Anais La Rocca
Copywriters: Bevan Mahaney, Oliver Adriance
Print Production: Jeff Greenberg
Broadcast Production: Hyatt Choate
Director: Anthony Mandler

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6 comments

CommandZ's picture
CommandZ
2472 pencils

Doesn't work for me. Using Jay Z feels pretty gratuitous and random too.

kleenex's picture
kleenex
27884 pencils

I agree with you.

certaintly's picture
certaintly
4060 pencils

i think they used him well. subtle and brief, yet did the job.

certaintly's picture
certaintly
4060 pencils

and the reason it doesnt seem random to me is because the whole commercial had that high-roller style, following a guy who lived a high-roller life and ended up in a high-roller club. + the art direction and music fit helped justify his appearance as well

andylefty's picture
andylefty
4533 pencils

I like the whole vibe and humour at the end. The batteries floating around are not working for me.

skol101's picture
skol101
30 pencils

How can you like this pathetic douche? He's so insecure that he has to be above 95% charge. What's the point? At least he could have shared some energy juice, but no he has to keep it all to himself.

How about some selfless idea: he goes around recharging those in need of extra energy like in a emergency situation.

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