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Duracell: Bunny Fusion

Advertising Agency: Ogilvy France, Paris, France
Creative Director: Nick Hine
Art Directors: Nick Hine
Copywriters: Nick Hine / Miami Ad School
Composers: Jason Brando Ciciola, Francis Boudreau, Michael Mooney, Peter Van Uytfank
Music title: The Peeps
Aired: October 2009

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23 comments

mercyma's picture
mercyma
28 pencils

haha

Guest's picture
Guest

spiderman 3 ?

Guest's picture
Guest

really nice! love it.

sirvan's picture
sirvan
29870 pencils

Wha?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

aren't pink rabbits Energizer's thing?

Guest's picture
Guest

after an image google search it seems is the thing for both... didn't ever notice it

picopalqlea's picture
picopalqlea
999 pencils

its an old fight between the two brands...
both of them claims to be the "owner" of that icon.
I beleve there is a story about that bunny and how energizer stole it or use it in a campaign in a direct message to the duracell guys. I dont know that story very well.

picopalqlea's picture
picopalqlea
999 pencils

its an old fight between the two brands...
both of them claims to be the "owner" of that icon.
I believe there is a story about that bunny and how energizer stole it or use it in a campaign in a direct message to the duracell guys. I dont know that story very well.

talkingisfree's picture
talkingisfree
2569 pencils

The concept is basic, the use of the bunnies is silly and the hole thing is nothing special

vurtomatic's picture
vurtomatic
364 pencils

Spell check is free.

guerillaman1's picture
guerillaman1
20 pencils

..

Guest's picture
Guest

That's good

Guest's picture
Guest

nice craft

Guest's picture
Guest

i think i am slowly become a fan of ogilvy.

Nikipi's picture
Nikipi
2 pencils

Amazing O_O

Guest's picture
Guest

cute ! :*

Guest's picture
Guest

nice work

Guest's picture
Guest

Duracell has the bunny in Europe and Energizer has it in the US. Weird commercial

miles's picture
miles
306 pencils

nice

Guest's picture
Guest

Excelent!

Guest's picture
Guest

love it!

Guest's picture
Guest

My 3yo triplets love watching this ad. Does anyone know how I can download a full version of the song - I haven't been able to find it online.
Thanks!!

Guest's picture
Guest

At above, look at download instructions on first link http://www.youtube.com/watch?v=BaOXalCo9Ks

The second link is the actaul advert http://www.youtube.com/watch?v=6OHY-2bv0vk, good luck and enjoy.

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