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Duracell: 2 Boys in a Boat, The Youngest Pair to Ever Row the Atlantic

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Executive Creative Director: Nils Leonard
Copywriter, Art Director: Andy Lockley
Creative Producer: Sam Morton
Planner: Bhavin Pabari
Media Agency: SMV
Media Planner: David Boast
Production Company: Greyworks
Editor: Emily Macdonald
Producer: Emma Hayton
Postproduction: Greyworks
Composer: Terry Devine-King
Audio Postproduction: Greyworks

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5 comments

morse's picture
morse
15028 pencils

Cool project. Very emotional at times.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25488 pencils

winner.

talkingisfree's picture
talkingisfree
2565 pencils

Nice.

kuroro75's picture
kuroro75
153 pencils

how did they record the video in the middle of the ocean?

In good ads we trust

Marcao's picture
Marcao
1795 pencils

Great brand association.

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