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Open Science

Agency: 
Published/Aired: 
November 2008
Description: 

Jonah Friedman, Marco Iozzi

Film advertisment created by Ogilvy, United States for DuPont, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, New York, USA

Worldwide Creative Director: David Fowler

Creative Director: Jim Nolan

Art Director: Kanad Banerjee

Copywriter: Michael Demos

Executive Producer: Lee Weiss

Senior Producer: Be Garrett

Production Company: Stink

Director: Gaelle Denis

Executive Producer: Daniel Bergman

Line Producer: Tracey Cooper

Editorial: Trim, London

Editor: Paul Hardcastle

Visual Effects: MassMarket, New York

Executive Producer: Justin Lane

VFX Producer: Rich Rama, Rasha Clark

Assistant Producer: Kay Chen

Lead Flame Artist: Chris Staves

Flame Artist: Jamie Scott

Junior Flame Artist: Jeen Lee, Dan Boujoulian

Lead CG: Andreas Berner

CG Artist: Cody Chen, Kitty Lin, Jordan Blit, Iggy Ayestaran, Lee Wolland,

Previz Artist: Jim Hundertmark

Lead Designer: Anh Vu

Designer: Pete Sickbert-Bennett

Tracking: Joerg Liebold, Joon Park, Jeen Lee

Comments (6)

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Highest Rated

Guest commenter's picture
Guest commenter

I agree with desally. DuPont have been environmental vandals for years. Only idiots will believe this fluff. Everyone knows what they use science for and it ain't feeding the world. This is the kind of ad you'd see on The Simpsons if the nuclear power plant ever made a tv commercial. Far too unbelievable. I'm surprised it got through.

brainzed's picture
brainzed
Activity Score 652

I was just wandering if the editor, Paul Hardcastle, was the one who sang "Nineteen" in 1985…

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Great song that was, he also did 'don't waste my time'. Hasn't done much since then. Can't imagine he's an editor now....
About the commercial; beautifully crafted, an eyecandy.

desailly's picture
desailly
Activity Score 470

Ugh.

This sort of fluffy bullshit, particularly from a chemical company, sticks in my throat. If you're cretinous enough to fall for this sort of crap, you probably buy 3-piece suites on full credit, then have your house repossessed when you're forced to pay 3 times its price after the period is up.

Yuk. And, indeed, nyah. Contemptible.

Prettyish, though.

Crisp One's picture
Crisp One
Activity Score 2005

relax its just capitalism, if you don't like it, go to Russia.

Guest commenter's picture
Guest commenter

gud one

Guest commenter's picture
Guest commenter

I agree with desally. DuPont have been environmental vandals for years. Only idiots will believe this fluff. Everyone knows what they use science for and it ain't feeding the world. This is the kind of ad you'd see on The Simpsons if the nuclear power plant ever made a tv commercial. Far too unbelievable. I'm surprised it got through.

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