Drug Aware: Alice
Being a young person is never easy, especially when you’re lumbered with a great hairy ‘hump’ growth on your spine. The brave story of Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, is being used by Perth’s Brand Agency and Drug Aware to promote a message of water consumption this festival season.
Camel Girl: The Story of A Girl and Her Hump’ premiered exclusively online on Boxing Day and has already received over 2,800 views on YouTube.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: Josh Edge
Director: Corrie Jones
Director of Photography: Allan Myles
Producer: Kate Downie
Account Director: Pia McMorran
Editing and Grade: Matt Osborne
Aired: December 2009