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Drive Dry: Let's Date

An ad for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Director: Robin Goode
Production Company: Fundi Films
Aired: November 2010

14 comments

Guest's picture
Guest

Nice one, playing on the fear of many a middle aged man.
Will definitely makes me think twice before consuming large quantities of the amber nectar.

Guest's picture
Guest

nice campaign very hardcore

Guest's picture
Guest

Wow, nice one. Very horrifying.

Wordnerd's picture
Wordnerd
6662 pencils

hahaa! that is a great campaign. kicks you right in the balls. this will really convince people

Guest's picture
Guest

This campaign was presented by 3 students of Vega School of Advertising (coincidentally in South Africa) as part of their final year portfolio in 2008. This idea is stolen. Not cool FoxP2

Guest's picture
Guest

Link the work

Guest's picture
Guest

So three students had a similar concept 2 years ago. Boohoo. Welcome to advertising where people
come up with similar ideas all the time.

morse's picture
morse
16005 pencils

Haha, very strong! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Radio and TV are spot-on. Nice.

Temple's picture
Temple
10281 pencils

Lovely seeing a new perspective on done to death themes. Well done.

Guest's picture
Guest

Aaaaah, nice look, reminds me of that ooold movie 'papillon' with Steve Mcqueen. Cool idea too.

Oblabla's picture
Oblabla
298 pencils

Power!

Oblabla.wordpress.com

akkifilms's picture
akkifilms
7 pencils

great work..

Kiroux's picture
Kiroux
35 pencils

This advert got a big reaction from everyone who saw it here in SA ... makes you think twice about having that drink!

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